Have the “left brains” taken over? The battles between creatives and bean counters seemed to escalate during the recession, and now creative directors are left wondering “can I add value any more?”
This is where Ron Tite, vice-president of innovation practice at Euro RSCG, begins the third part of Marketing‘s creative director round table, which explores the various challenges face by CDs in the modern marketing landscape.
Joining Tite are Jon Freir, senior vice-president and creative director at MacLaren Momentum; David Houghton, CD at Two Headed; Virginia Magaletta, ECD at Twist Image; Israel Diaz, EVP and COO at Young & Rubicam Canada; and Glen Hunt, former CD at Dentsu Canada.
