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A new summer radio campaign that launched this week for Regina-based telecommunications retailer Jump.ca is just one of a clutch of new accounts Calgary-based William Joseph has landed in Saskatchewan.
The two spots are part of a new integrated marketing campaign that also includes social media, public relations, promotions and event planning, said agency CEO Ryan Townend. “They are looking to us to take their marketing to the next level as they look to expand their business within Saskatchewan and beyond.”
Jump.ca operates retail stores throughout Saskatchewan selling mobile technology, digital cable and the internet products and services.
Kris Parker, the company’s director of brand and marketing, said since Saskatchewan’s advertising industry was “comprised of three or four main players, we looked outside the province for a new agency with a broader exposure that could provide a fresh approach.”
The Jump.ca work is the latest of several accounts won by the agency’s Saskatoon office opened three years ago. Others include a strategic marketing effort for the University of Saskatchewan’s Edwards School of Business, an image campaign for North Ridge Development and a branding initiative for the U of S School of Nursing.
The agency opened its Saskatchewan office with a single client in the province, but it was a high-profile one: BHP Billington, one of the world’s largest mining companies. “Having BHP as a client got people’s attention,” said Townend.
The Saskatoon location remains a one-person office with creative for the new clients being handled from the agency’s Calgary head office.
Handling the Jump.ca business is new creative director, Jason Miller, who joined the agency in 2009 as its senior art director following stints at Frog in Milan, Italy and at Calgary’s Critical Mass.
