Ad agency Woodruff Sweitzer Calgary has bumped up its head count to 30 with the acquisition of Evoke Research Group.
Evoke was founded in 2007 by Keith Dundas to conduct consumer research through focus groups, interviews and surveys. It focuses on the agricultural, financial and property development markets.
Both Dundas and the name Evoke will be retained by the agency.
“Client insights are the foundation of our problem solving approach,” said Jeff Groeneveld, president and managing partner, in a statement. “This fusion brings market intelligence, customer research right in house, which provides us great opportunities to enhance our services by assessing valuable customer insights faster and more efficiently than before.”
Woodruff Sweitzer’s client list includes pharmaceutical companies, residential communities and condominium developers, said Groeneveld.
