Fresh off a big business win, content marketing startup the Tite Group is expanding its Toronto office with a new partner and six new hires.
Jamie King
The agency recently became content agency of record for Yellow Pages’ B2B business, which agency CEO and founder Ron Tite said has pushed it to expand both its creative and accounts teams. Additional business wins from existing clients Microsoft and Johnson & Johnson were also a big factor, he said, as well as new U.S. work for AB World Foods.
“We’ve only been around for 3 years, and the growth has been pretty phenomenal. We’re pretty lucky that the office next door is leaving, and so we’re busting through the wall and taking their space,” he said.
“It’s taken some time to try and find the right people that fit into the type of work that we do,” he added. “Content marketing is really a developing skill set… It’s not like there are people out there who can proudly say they’re a content marketing art director.”
On the creative side, the new additions include an art director, Joel Eppinghaus, formerly at Rethink Toronto; social media specialist Jaclyn Owen from OverCat Communications; and two copywriters, Kelly O’Neill and Joel Cléroux. On the business side, Tite hired account director Ahmad Dghaim, from Influence Central, and a new EA/office manager, Katie Eaton, who was previously director of business development at CottageCountry.com.
The agency also announced that creative director Jamie King would be elevated to partner, joining CEO Tite and president Tina Boroviak. King was recruited last year from Ambit as the young agency’s first CD. His role has since grown much broader since then, Tite said.
“Jamie’s one of those creative directors who goes beyond the creative department, and wants to be involved in managing and leading the organization as a whole,” he said. “He’s been involved in the broader organizational direction since he got here, we’ve just formalized the relationship to reflect that.”
Tite said that including another round of hires that will be announced next week, he expects the agency will reach 30 heads by the end of February.
