Below are the 10 profiles of our Marketer of the Year contenders for 2014 (which are also available in the January issue).
This year’s finalists are a remarkably strong field. The work that Marketing examined in considering these nominees was, for each company within their business category, either the beginning or culmination of a revolution. CMOs have started to rethink how they communicate with customers in drastic ways, and are investing (in some cases quite heavily) in finding new partners, new channels and new frames of reference.
Each contender tried something they’d never done before and found new insights, new consumer groups or entirely new ways to think about their business.
- RBC
- Loblaw
- Tangerine
- General Mills
- Toronto Raptors
- Tim Hortons
- Ubisoft
- Canadian Tire Corp.
- A&W
- Frank & Oak
You can find out who will be named our Marketer of the Year on Feb. 4 at our Best of 2014 cocktail party. Want to attend? Lots of important people will be there. Click here for tickets.
