With temperatures rising and smog warnings in full effect in many urban areas, 3M has gone to market with a campaign that points out smog doesn’t stop at the front door.
3M tapped Toronto agency Due North to create a campaign for its Filtrete Smog Reduction furnace filters, which claims to be the “only filter that has a measurable ability to reduce ground level ozone and microscopic smog particles.”
The work, which shows garbage bags as lungs and copy that says “Air isn’t the only thing you’re breathing at home,” will appear across various Weather Network venues including forecast pages for the Greater Toronto Area on TheWeatherNetwork.com.
3M also sponsored the weather reports and weather box portion of Toronto news station CP24’s television broadcast, and bought ads in national magazines Maclean’s and Chatelaine.
Due North has advertised the Filtrete filter previously, creating print ads with punch-out 3D glasses that ran nationally.