Gavin McInnes has been described as both “The Godfather” and “primary architect” of hipsterdom.
He is one of the founders of youth media empire Vice, is famous for some of the most over-the-top videos the web has ever seen (think about that for a moment), makes his living in advertising and now he’s an author. Marketing asked McInnes why we should read his new book How to Piss in Public.
1. I’m a fellow Canuck who co-founded an ad agency in New York City called Rooster NY that does “Ads for People Who Hate Ads” as AdWeek put it.
2. The title How to Piss in Public is based on a Vans shoe ad where I urinated on the product. It’s also the only punk rock memoir ever written that’s named after a commercial.
3. There is more sex, drugs and extreme violence in it than any fictional novel out there, and the stories prove you don’t have to sell out to make lots of money.
4. Though many people have had a life this decadent, very few of them are alive or able to string sentences together in an eloquent and insightful way.
5. I’ve had 100 careers and have more than enough money to retire but I’ve chosen to be an ad man–so I must be doing something right.
