Adidas Q4 profit more than doubles

German sportswear giant Adidas AG said today its fourth quarter net profit jumped 151% on improved sales, a better tax rate and higher operating profits. Adidas, the world’s second largest sportswear company by sales after Nike Inc., said net profit in the fourth quarter increased to euro54 million ($87.3 million) from euro21 million ($34 million) […]

German sportswear giant Adidas AG said today its fourth quarter net profit jumped 151% on improved sales, a better tax rate and higher operating profits.

Adidas, the world’s second largest sportswear company by sales after Nike Inc., said net profit in the fourth quarter increased to euro54 million ($87.3 million) from euro21 million ($34 million) in the same period a year earlier.

Sales for the quarter rose 6% to euro2.57 billion from euro2.42 billion the previous year.

For the full year 2008, Adidas said net profit increased 16% to euro642 million from euro551 million a year ago.

Sales in 2008 rose 5% to euro10.8 billion from euro10.3 billion a year ago.

The company said the Adidas brand and the TaylorMade golf segment contributed to the year’s sales, while the Reebok brand saw revenues decrease compared to 2007.

Sales in constant euro terms increased 10% for the Adidas brand and 1% for TaylorMade. Reebok saw an 8% decline in sales in 2008. The figures were somewhat stronger when accounting for changes in exchange rates.

However, the company warned the current year will be difficult, as the world economic crisis pinches consumer spending.

“Expectations for the development of the global economy and its impact on the sporting goods industry in 2009 are currently subject to a high degree of uncertainty,” the company said in a statement.

“Consequently, the effect global macroeconomic developments could have on the Adidas group’s business outlook is difficult to forecast, especially with regard to the second half of the year.”

Brands Articles

30 Under 30 is back with a new name, new outlook

No more age limit! The New Establishment brings 30 Under 30 in a new direction, starting with media professionals.

Diageo’s ‘Crown on the House’ brings tasting home

After Johnnie Walker success, Crown Royal gets in-home mentorship

Survey says Starbucks has best holiday cup

Consumers take sides on another front of Canada's coffee war

KitchenAid embraces social for breast cancer campaign

Annual charitable campaign taps influencers and the social web for the first time

Heart & Stroke proclaims a big change

New campaign unveils first brand renovation in 60 years

Best Buy makes you feel like a kid again

The Union-built holiday campaign drops the product shots

Volkswagen bets on tech in crisis recovery

Execs want battery-powered cars, ride-sharing to 'fundamentally change' automaker

Simple strategies for analytics success

Heeding the 80-20 rule, metrics that matter and changing customer behaviors

Why IKEA is playing it up downstairs

Inside the retailer's Market Hall strategy to make more Canadians fans of its designs