Aldo is talking tips and trends on its new shoe savvy blog, designed to help the shoe retailer interact with its consumers.
Blog.AldoShoes.com, created by Montreal-based Dynamo, includes product information, polls, shoe trends and a “style expert,” as well as information about in-store events.
The blog allows Aldo to engage in a two-way conversation with its consumers, compared to its traditional website, which acts mainly as an online catalogue, said Alex Nemeroff, interactive director at Dynamo.
The “Ask Allie” section of the blog allows users to post their fashion questions for the Aldo style expert to answer. For instance, one poster from New York asks Allie what he should wear to a summer wedding.
“Opt for a clean, fitted vest, a crisp white dress shirt and a great pair of dress pants. For shoes, check out the ‘What to Wear Wedding’ section for the latest shoe trends, and make sure to toast the bride and groom,” Allie answers.
The site also highlights top styles from a featured city within Aldo’s network. Aldo currently has over 800 stores in 40 countries including Turkey, Romania, Venezuela, Panama, Indonesia, Philippines, Ukraine, Mexico and Chile.
Dynamo will refine the blog’s content once they see “who’s surfing what, and what’s popular,” said Nemeroff.
Aldo is supporting the blog with banner ads on its main website and e-mails were sent to members of its database. The “What’s New” section of the Aldo website will also be revamped to direct consumers to the blog.
