True leadership is defined by how you handle uncomfortable situations. In Brad Cressman‘s case, we literally made it difficult to get comfortable.
In this, the first of a new series of interviews produced by Marketing with the Canadian Marketing Association, the managing director of AOL Canada was squeezed into a tiny corner of one of the smallest boardrooms in our offices. Then, he had to sit within inches of his interviewer (me) and try to ignore the occasional noises that sprang up unexpectedly in the hallway. At no point did Cressman ever seem troubled, but focused on the task at hand: describing what a successful relationship between marketing and the rest of the C-Suite looks like.
I first interviewed Cressman shortly after he was appointed managing director of AOL Canada in May. Back then, we talked about what his first 100 days would look like. Now that he’s well into his role, I was most intrigued by the “power couple” he refers to that is central to any well-functioning organization. Take a look.
