Screen Shot 2016-02-18 at 12.01.20 PM

Apple iPhone 6s ads show off Live Photos and 3D Touch

TV spots debut as company preps for possible new products next month

Less than a month before it is rumoured to be launching the next version of its iconic smartphone and iPad tablet devices, Apple has released two TV spots showcasing some of the most unusual features of the iPhone 6s.

The first spot, “Live Photos” shows how touching a picture taken on an iPhone 6s activates a short video capability that adds movement, which literally draws a series of “aahs” from a group of children who see an image of a shark swim on the screen. Apple jokes near the end that Live Photos will also offer teleportation and time travel, before admitting that “time travel is dangerous.”

The second clip, “Less time,” is trying to help iOS users understand the benefits of 3D Touch, a technology that activates things by lightly tapping or touching the screen. Apple suggests that 3D Touch will save precious minutes when shopping online, booking appointments or checking messages, among other scenarios.

Much like the “pinch and zoom” capabilities introduced with the early versions of iPhones and iPads, Apple is using the TV spots to make consumers understand what differentiates its devices from competitors.

In March, meanwhile, Time and others have reported that Apple is likely to release the iPhone 5se, which may also use Live Photos while adding near field communication (NFC) to ease transactions using Apple Pay, among other features.

Apple may also release an update to the iPad Air, according to reports.

Add a comment

You must be to comment.

Brands Articles

Diageo’s ‘Crown on the House’ brings tasting home

After Johnnie Walker success, Crown Royal gets in-home mentorship

Survey says Starbucks has best holiday cup

Consumers take sides on another front of Canada's coffee war

KitchenAid embraces social for breast cancer campaign

Annual charitable campaign taps influencers and the social web for the first time

Heart & Stroke proclaims a big change

New campaign unveils first brand renovation in 60 years

Best Buy makes you feel like a kid again

The Union-built holiday campaign drops the product shots

Volkswagen bets on tech in crisis recovery

Execs want battery-powered cars, ride-sharing to 'fundamentally change' automaker

Simple strategies for analytics success

Heeding the 80-20 rule, metrics that matter and changing customer behaviors

Why IKEA is playing it up downstairs

Inside the retailer's Market Hall strategy to make more Canadians fans of its designs

Metrolinx launches public education campaign

New campaign from Grey intends to drive awareness of approximately 500 projects