Around the web in 60 seconds

From Morning Filter (Feb. 14, 2014), Marketing‘s daily morning newsletter Nothing says romance like co-viewing with your honey Right in time for Valentine’s Day, a new U.S. survey by Strata shows that nearly 70% of married couples think watching TV together brings them closer. Some of the shows polled couples watch together include Big Bang […]

From Morning Filter (Feb. 14, 2014), Marketing‘s daily morning newsletter

Nothing says romance like co-viewing with your honey
Right in time for Valentine’s Day, a new U.S. survey by Strata shows that nearly 70% of married couples think watching TV together brings them closer. Some of the shows polled couples watch together include Big Bang Theory and Modern Family. Roughly a third of men polled say they control the remote, while roughly 15% of women said they called the shots when it comes to controlling the clicker.
[Read more via MediaPost]

Instagram shares best brand content
As a guide to brands looking to market on Instagram, the Facebook-owned social network shared some of the best examples of brand marketing on the platform. Among the examples are Ben & Jerry’s, Nike, Patagonia, Chobani and Disneyland. Instagram also included several small businesses doing great work, including Mission Bicycle in San Francisco, which showcases its bikes in a very artistic manner.
[Read more via ClickZ]

Are companies giving too much power to Amazon?
The answer is explored in a trend report by Andrew Elliot of WD Partners, an Ohio-based agency that focuses on the CPG and retail sector. Elliot asks readers to consider whether or not CPG companies are leaving traditional bricks and mortar (the very institutions that helped build their billion dollar businesses) out in the cold by partnering with Amazon. Users of Amazon’s grocery service, Amazon Fresh, now have the option to purchase CPG brands and can also choose how often they want them delivered. Elliot outlines three shifts worth watching in 2014 as it relates to Amazon and middle of the road retailers.
[Read more via WD Partners]

Subscribe to our e-mail newsletters for twice-daily updates from around the industry.

Brands Articles

Diageo’s ‘Crown on the House’ brings tasting home

After Johnnie Walker success, Crown Royal gets in-home mentorship

Survey says Starbucks has best holiday cup

Consumers take sides on another front of Canada's coffee war

KitchenAid embraces social for breast cancer campaign

Annual charitable campaign taps influencers and the social web for the first time

Heart & Stroke proclaims a big change

New campaign unveils first brand renovation in 60 years

Best Buy makes you feel like a kid again

The Union-built holiday campaign drops the product shots

Volkswagen bets on tech in crisis recovery

Execs want battery-powered cars, ride-sharing to 'fundamentally change' automaker

Simple strategies for analytics success

Heeding the 80-20 rule, metrics that matter and changing customer behaviors

Why IKEA is playing it up downstairs

Inside the retailer's Market Hall strategy to make more Canadians fans of its designs

Metrolinx launches public education campaign

New campaign from Grey intends to drive awareness of approximately 500 projects