From Morning Filter (Feb. 18, 2014), Marketing‘s daily morning newsletter
How brands can use Facebook Paper
Facebook recently announced the launch of a mobile app called Facebook Paper that curates news from media publishers based on the user’s interests. Rather than a traditional news feed, Facebook Paper arranges stories in a grid pattern. While its focus is news, Facebook Paper is still a social platform with friend request and share story functions clearly visible. Marketing in the U.K. outlines the way in which marketers can use the app to their advantage.
[Read more via Marketing UK]
Target collaborates with Pinterest users
In an effort to “celebrate tastemakers,” Target has chosen three popular Pinterest users to collaborate with on a new project. The consumers, Joy Cho of Oh Joy!, Jan Halvarson of Poppytalk, and Kate Arends of Wit & Delight will help Target design a “party planning collection” that will include everything from whimsical banners and sparkly party hats to gold-rimmed cups that range in price from $3 to $25.”
[Read more via ClickZ]
The agency guide to in-office dating
Fail to find love over Valentine’s (or Family Day weekend)? Digiday has agency types covered with its handy guide to dating co-workers. Among the riches: don’t forget social network etiquette, wait until the project has launched before you take it to the next level, and our personal favourite: don’t be that couple. Come to think of it, this one’s probably good to send to that couple in your office, too.
[Read more via Digiday]
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