From Morning Filter (Feb. 19, 2014), Marketing‘s daily morning newsletter
Well.ca waited a month to disclose security breach
Customers who shopped at Well.ca may have had their information stolen in a recent security break, including, “name and billing address, credit card number, credit card expiry date and the CVV code.” The most troubling part of the story, however, is that the retailer waited more than a month to inform the customers of the breach. The breach began Dec. 22, though customers were only emailed Tuesday Feb. 18.
[Read more via BetaKit]
GE strikes deal with Fallon’s new The Tonight Show
Everyone saw Jimmy Fallon pop and lock though years of hip hop dance trends with Will Smith as the new host of The Tonight Show. Fun and games aside, what brands are getting onboard to sponsor the NBC show? General Electric—formerly majority owner of NBCUniversal—has stepped up in a big way with a multiplatform, integrated partnership.
[Read more via MediaPost]
Broadcasters unite on CSA pre-show
In a decidedly diplomatic move, a new alliance will see competing Canadian broadcasters share the red carpet coverage preceding the Canadian Screen Awards next month. Entertainment shows etalk (CTV), Entertainment Tonight Canada (Global) and Breakfast Television (City) will each have their own reporters join the CBC’s Heather Hiscox (CBC broadcasts the event) as the outlets jointly produce the pre-show. The halo effect for all of them is that celebrating Canadian content is especially important at a time when U.S. network shows aren’t guaranteed to be ratings hits.
[Read more via The Hollywood Reporter]
Meet the Darth Vader of Kensington
Edward Sonshine, chief executive officer of RioCan Real Estate Investment Trust, will spend the next five years trying to live up to his nickname. The “Darth Vader of Kensington” is investing at least $600 million to develop mix-use properties (rental residential properties on top of retail locations such as Target and Canadian Tire) in North America’s largest cities. Though RioCan recently stepped back from its plan to build a Walmart in Toronto’s Kensington Market neighbourhood, it hasn’t totally abandoned the idea.
[Read more via Vancouver Sun]
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