From Morning Filter (Feb. 20, 2014), Marketing‘s daily morning newsletter
Can House of Cards really back the buzz?
Amidst constant Team Canada updates, the other prominent topic you’re likely spotting on Twitter is season two of Netflix’s House of Cards. People are obsessively binge-watching the political series, and Netflix must be loving the buzz. But this L.A. Times article asks an important question: to what extent can Netflix take that buzz to the bank?
[Read more via Los Angeles Times]
Major brands on BBM channels
Some good news has come – finally – for BlackBerry. Some major brands, including TIME magazine, UPS and Rolling Stone have started using “BBM Channels,” a page similar to a Facebook profile that delivers news via a brand or news organization to users of BBM. Unlike its previous efforts, the new BBM is available on iOS and Android, which has helped it pick up steam with users and attract attention from brands and publishers.
[Read more via Tech Vibes]
Chipotle has its own Hulu series
Chipotle has made a big branded content play with its new series “Farmed and Dangerous,” which is available on Hulu. The series doesn’t have any direct product placement and instead features a farm storyline, since one of Chipotle’s major marketing focuses is about farming and its ingredients’ origins. While it may be a marketing hit, though, it isn’t likely to be a critical darling. As per Digiday: it’s about as funny as a Lifetime movie — except that the Chipotle series is actually trying to be funny.
[Read more via Digiday]
Subscribe to our e-mail newsletters for twice-daily updates from around the industry.
