From Morning Filter (Feb. 24, 2014), Marketing‘s daily morning newsletter
How P&G is refocusing its beauty business
The beauty business can get ugly—especially with so many competitors out there. Procter & Gamble CEO A.G. Lafley recently admitted that the company’s beauty business got off track partially because it started to lose focus on the consumer and spent too much time focused on award shows and Fashion Week. And rather than focus on beauty care acquisitions, he says P&G needs to focus on what it’s already got.
[Read more via Ad Age]
Student uses promoted tweet to land agency work
When Tom Pascoe-Wiliams, 23, graduates from Manchester Metropolitan University in the U.K. this spring, he’ll have already been introduced to more than 84,000 people in London’s ad industry. The enterprising young student spent $616 on a promoted tweet, targeting the London-based followers of accounts like AdAge, Creative Review, Cannes Lions and scores of agencies. According to Digiday, the strategy is already paying off – Pascoe-Williams has landed scores of interviews.
[Read more via Digiday]
Google acquires company to fight ad fraud
Google has acquired the company Spider.io, in part to maintain viewability and authentication in its ad business. Spider.io’s founder, Douglas de Jager, and his team will join Google’s ad fraud group, which ensures that media buys reach real consumers. Prior to the acquisition, Spider.io focused on protecting brands and consumers from malware and botnets when ads are clicked.
[Read more via MediaPost]
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