From Morning Filter (Feb. 28, 2014), Marketing‘s daily morning newsletter
Transit ad shows hair blowing as subway arrives
The Swedish pharmacy brand Apotek created a digital transit poster that shows a woman whose hair blows when the train arrives. Created to introduce a line of new hair products called Apolosophy, the brand used ultra-sonic sensors in the ad to detect the movement of the trains.
[Watch via Vimeo]
WordPress partnering with Canadian startups on e-com
The publishing platform WordPress has partnered with two Canadian startups to offer its users e-commerce solutions. WordPress.com Business users can now use either Shopify or Shoplocket to sell goods on their websites using plug-ins accessible via WordPress’ content management system. The e-commerce deal also includes one other company, San Diego’s Ecwid.
[Read more via BetaKit]
Chief digital officers going way of the dodo?
Group M Global’s Rob Norman predicts that within a few short years, companies will no longer have a chief digital officer. Norman’s own title? Chief digital officer. Click through for his take on the difference between good CDOs (the ones embedded within the core of the business process and outpour digital expertise) and bad ones (who are merely trophies within an organization desperate to prove it’s committed to digital), and how successful CDOs should join the c-suite “for real” as CMO or even CEO.
[Read more via The Economic Times]
Royal LePage launches easy-to-use mobile app for iPhone users
Canadian real estate company, Royal LePage, had made searching for a home a little bit easier with the launch of a mobile app that features a draw-and-search feature, allowing users to hone in on a specific geographic region by drawing the area of choice. House hunters no longer have to fill in forms in order to search for properties within specific neighbourhoods. Users can save their search and receive updates as properties become available. The app developed in partnership with Plastic Mobile.
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