From Morning Filter (March 3, 2014), Marketing’s daily morning newsletter
Consumers would rather give up social than email or phone
Social media may be addictive, but not as addictive as email or the phone, according to a new study out of the Pew Research Center. Only 11% of consumers said social media would be “very hard” to give up, compared to 28% who said it would be very hard to give up their landline phone, and 36% who said it would be hard to give up their email address.
[Read more via MediaPost]
Facebook testing new video ads
Facebook has released several new video ads by its current agency, Wieden + Kennedy. In one ad, promoting Facebook’s events feature, a group of 20-somethings go “couching skiing.” In another, a man prepares for a marathon and is cheered on by his Facebook friends. According to Mashable, the brand is simply testing the ads on – what else – Facebook, and has no current plans to distribute them on other channels.
[Read more via Mashable]
Unilever gets going with seven start-ups
Unilever is investing in seven start-up tech companies as part of the Go Global incubator it launched in December. More than 400 companies applied. The name of the seven selected companies will be revealed this month. Each of the companies has been given $100,000. Their technology will be part of campaigns for Unilever’s Magnum, Surf, Flora Pro-Activ, Hellmann’s Vaseline and Clear brands.
[Read more via Marketing Week]
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