Around the web in 60 seconds

From Morning Filter (March 14, 2014), Marketing’s daily morning newsletter What’s your favourite tearjerker? AdAge wants its readers to weigh in on the most successful viral campaigns of the year (or last year, presumably). It’s offering six finalists “that told a story that transcended the brand or cause and celebrated something bigger.” The brands in […]

From Morning Filter (March 14, 2014), Marketing’s daily morning newsletter

What’s your favourite tearjerker?
AdAge wants its readers to weigh in on the most successful viral campaigns of the year (or last year, presumably). It’s offering six finalists “that told a story that transcended the brand or cause and celebrated something bigger.” The brands in the running: Pantene, Coke, P&G, TrueMoveH, Degage Ministries and Dove.
[Read More via AdAge]

Social stars get tax time promotion
Offering up a portion of the $1 billion dollars that American’s miss out on every year by doing their own taxes (according to company research), H&R Block has started a record label and asked YouTube singing sensations to promote its services. It’s a message directly taking on the widely seen TurboTax work that’s currently telling America that it can do it’s own taxes without an accounting pro.
[Read More via Fast Company]

Bat symphony! The sweet sound generated by hundreds of flying rodents!
SXSW, the place for all things experimental and artistic when it comes to technology, played host to Bacardi’s own music experiment this week. Using motion sensing technology, it tracked Austin, Texas’ famous bat population to create some ambient tunes.
[Read more via Fast Company]

Subscribe to our email newsletters for twice-daily updates from around the industry.

Brands Articles

30 Under 30 is back with a new name, new outlook

No more age limit! The New Establishment brings 30 Under 30 in a new direction, starting with media professionals.

Diageo’s ‘Crown on the House’ brings tasting home

After Johnnie Walker success, Crown Royal gets in-home mentorship

Survey says Starbucks has best holiday cup

Consumers take sides on another front of Canada's coffee war

KitchenAid embraces social for breast cancer campaign

Annual charitable campaign taps influencers and the social web for the first time

Heart & Stroke proclaims a big change

New campaign unveils first brand renovation in 60 years

Best Buy makes you feel like a kid again

The Union-built holiday campaign drops the product shots

Volkswagen bets on tech in crisis recovery

Execs want battery-powered cars, ride-sharing to 'fundamentally change' automaker

Simple strategies for analytics success

Heeding the 80-20 rule, metrics that matter and changing customer behaviors

Why IKEA is playing it up downstairs

Inside the retailer's Market Hall strategy to make more Canadians fans of its designs