From Morning Filter (March 18, 2014), Marketing’s daily morning newsletter
Big Mama’s and Papa’s Pizza still benefiting from Oscar buzz
The small franchise pizza place Ellen DeGeneres ordered from during the Oscars is still reaping the benefit of the broadcast exposure. Business is up about 500% across the chain of restaurants thanks to the brand’s appearance during the award show, and it has doubled its Facebook fans. DeGeneres gave the chain another extra bump in buzz when she filmed for her show at its Hollywood Blvd. location last week.
[Read more via Digiday]
Half of TV mentions on Twitter are about sports
In 2013, 50% of TV-related tweets in North America were about sports, according to new data from the Nielsen Twitter TV Ratings. Sporting events also accounted for 12 of the top 20 most-tweeted-about TV broadcasts last year. On average, Nielsen also found that consumers who saw tweets about the top 10 sports events saw 32 tweets about that event.
[Read more via TechVibes]
Industrial designers finally getting recognition
While software developers and data scientists get big props in the tech industry, it’s taken years for awareness and appreciation of design to grow. Jules Pieri, serial startup entrepreneur and an entrepreneur-in-residence at Harvard Business School, explains how (mis)perceptions about industrial designers—the folks that build the overall user experience for tech companies—have changed over the last several years.
[Read more via Harvard Business Review]
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