From Morning Filter (March 19, 2014), Marketing’s daily morning newsletter
The best cat ad of the week
The Korean grocer Lotte’s latest ad, for Link brand gum, features a giant cat that gives Clifford the Big Red Dog a serious run for his money. When a man bites into a stick of the gum, a cat appears and picks him up by the neck. Then he pops up in the subway, providing a comfy, furry couch of a stomach. To be honest, we don’t get it (at all), but we love it all the same.
[Watch via YouTube]
Chanel installs iPads in change rooms
Chanel is attempting to digitize by installing iPads in the change rooms of its Regent Street flagship in London, England. The iPads will allow customers to take pictures of the clothes they try on and share them on their social network. The fashion brand’s current muse is also Cara Delevingne, who is being pegged as the most social-media-minded super model yet.
[Read more via dotRising]
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