From Morning Filter (Mar. 20, 2014), Marketing‘s daily morning newsletter
Walmart relaunches video game trade-in program
Walmart is ready to play. The big box discount chain announced it’s re-entering the pre-owned video game business – a $2 billion industry according to the company’s chief merchandising and marketing officer. Customers will be able to trade their used games in exchange for store credits that can be redeemed in-store or online. The games will be refurbished and resold. Amazon, Target and Best Buy are among the retail chains offering similar programs.
[Read more via Forbes]
Radio stations continue to marathon single songs
First it was Toronto’s Indie88 playing Rick Astley on repeat. Then a radio station in Albuquerque, N.M. put Frank Sinatra on a loop for four days. Just last week, a station in San Francisco played Nelly’s “Hot In Herre” for three days. Now the latest: the stream service iHeartRadio will play Pharrell’s current hit “Happy” for a full 13 days to promote the United Nation Foundation’s International Day of Happiness on March 20.
[Read more via Mashable]
Getting to the heart of social sharing
“Typically, as marketers we want to know what content will engage the right audiences. But we don’t often ask, what is the experience of someone who consumes and shares our brand’s content?” This opens Dave Hawley’s exploration of the biological and social factors that drive people’s social sharing behaviour. Anything with the headline “What food, sex and selfies have to do with effective social marketing” deserves to be read.
[Read more via Fast Company]
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