Around the web in 60 seconds

From Morning Filter (Mar. 21, 2014), Marketing‘s daily morning newsletter Funding win pushes Percolate closer to big goal With clients including Unilever, Ford and Mastercard, New York-based startup Percolate has come a long way since its 2011 launch. The platform helps brands determine what content to share via social media and has just raised $24 […]

From Morning Filter (Mar. 21, 2014), Marketing‘s daily morning newsletter

Funding win pushes Percolate closer to big goal
With clients including Unilever, Ford and Mastercard, New York-based startup Percolate has come a long way since its 2011 launch. The platform helps brands determine what content to share via social media and has just raised $24 million in funding through Sequoia. Learn about its big goal to becomethe system of record for content marketing.
[Read more via Fortune Tech]

LG’s print ad mirrors its thin TV
LG’s latest print ads are just 4 mm wide – the exact width of the company’s slim new OLED TVs. Created by the brand’s agency in Sweden, M&C Saatchi Stockholm, the ads are running on the spine of the current issue of Sound & Vision. Click through to see a photo of the text-only ad, which drilled home the point without so much as a product image.
[Read more via Gizmodo]

See the first ever tweets from big brands
On Thursday, the social web was captivated by a new tool that can pull up the first tweet from any user. Digiday used it to pull up the first tweets from big brands like Oreo, Arby’s and Domino’s. Taking the trip back in time, the site found many of the tweets harkened back to a time when social marketing was less polished – and a bit embarrassing. To be fair, Digiday’s own first tweet was a bit dated and embarrassing, too: it was about MySpace.
[Read more via Digiday]

Subscribe to our e-mail newsletters for twice-daily updates from around the industry.

Brands Articles

Diageo’s ‘Crown on the House’ brings tasting home

After Johnnie Walker success, Crown Royal gets in-home mentorship

Survey says Starbucks has best holiday cup

Consumers take sides on another front of Canada's coffee war

KitchenAid embraces social for breast cancer campaign

Annual charitable campaign taps influencers and the social web for the first time

Heart & Stroke proclaims a big change

New campaign unveils first brand renovation in 60 years

Best Buy makes you feel like a kid again

The Union-built holiday campaign drops the product shots

Volkswagen bets on tech in crisis recovery

Execs want battery-powered cars, ride-sharing to 'fundamentally change' automaker

Simple strategies for analytics success

Heeding the 80-20 rule, metrics that matter and changing customer behaviors

Why IKEA is playing it up downstairs

Inside the retailer's Market Hall strategy to make more Canadians fans of its designs

Metrolinx launches public education campaign

New campaign from Grey intends to drive awareness of approximately 500 projects