From Morning Filter (Mar. 24, 2014), Marketing‘s daily morning newsletter
How GM is handling customer service during chaos
Amidst a recall of more than a million of its cars, General Motors’ social media outlets don’t always convey the company’s troubles. Its Facebook page recently boasted about anti-slip technology and congratulated the winner of a photo contest. In contrast, many comments on the company’s posts are from outraged customers concerned about the recall. GM’s customer service representatives have a big responsibility at their fingertips. How are the social media team handling this serious issue?
[Read more via The New York Times]
Mondelez International launches its biggest pan-European campaign for Tassimo
Mondelez International has launched its first pan-European marketing campaign for its Tassimo home brewing system. The integrated campaign encourages consumers to “be indecisive” and to try the various beverage brands that Tassimo offers. According to Marketing Week, the campaign from McgarryBowen and Carat is “the biggest investment for the coffee machine in the region since it launched 10 years ago.”
[Read more via MarketingWeek]
Google’s new smart watch tech is a step in the right direction
“Amidst speculation that Apple’s long-fabled iWatch might in fact be a health-specific wristband, Android Wear is clearly aiming for something much bigger. And that makes sense. If there’s any company today that has a chance to make the multipurpose smartwatch we’ve all been dreaming of, it’s Google.”
[Read more via Wired]
Subscribe to our e-mail newsletters for twice-daily updates from around the industry.
