From Morning Filter (Mar. 26, 2014), Marketing‘s daily morning newsletter
What the Google/Luxottica partnership means for the future of Google Glass
Google has partnered with eyewear company Luxottica in an attempt to gain mainstream acceptance and introduce its Google Glass to a wider market. Luxottica not only owns retail brands such as Sears Optical, Target Optical and the Sunglass Hut, but also produces designer frames for Ray Ban, Oakley, Tory Burch, Prada and Ralph Lauren. For now, Google Glass is only available through the company’s exclusive “Explorers” program. Partnering with Luxottica could help put Google Glass on mall shelves and in the hands of more consumers.
[Read more via Fast Company]
Blue Jays knocks Steam Whistle outta the park… literally
Craft beer maker Steam Whistle set up shop inside the Blue Jays’ home park, the Rogers Centre, only a year ago. But something on Steam Whistle’s Twitter feed ticked off Jays’ management and now the indie brewer (which happens to be situated right next to the Rogers Centre) is out. The best description of the offending tweet we’ve found so far says “the club objected to Steam Whistle sending tweets about its Rogers Centre location, claiming they violated market agreements the Jays had with other brewers.”
[Read more via the Toronto Star]
BlackBerry to sell… Emojis?
Not quite, but in order to drive more business for its BBM service (arguably the best thing the struggling company has going for it at the moment), BlackBerry has announced the launch of BBM Shop to sell “virtual goods.” That will include “stickers” of WWE wrestlers, among other things. And, as the Globe points out, “It will also open up the chat stream of users to sponsored posts from marketers who have created BBM Channels (landing pages similar to Facebook pages). There will also be “sponsored invites” where brands can send users subscribe requests, which will be geo-targeted and must be pre-approved by BlackBerry.”
[Read more via The Globe and Mail]
Breaking down small data case studies
Big data is getting so much marketing love that small data – defined datasets such as real-time weather and foot traffic that can be transformed into actionable insights – can get overlooked. Here’s a valuable piece on ways small data has been used (and could have even been used better). A refreshing change from the often-vague references to how big data can rock your marketing world.
[Read more via iMediaConnection]
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