From Morning Filter (Mar. 28, 2014), Marketing‘s daily morning newsletter
PayPal introduces mobile app payments at 50 locations in Toronto
Customers can now use the PayPal smartphone app to pay at 50 bars, restaurants and food trucks across Toronto. The app is free, and in order to work it requires the user to check-in to the establishment. It also requires a selfie. By hitting the “shop” button on the app, users are shown other businesses within a 75-kilometre radius that also accept this form of payment.
[Read more via Toronto Star]
Build a better intern
There are no shortage of awesome job applications in the marketing industry. The next great tale comes from “Leah” who set a Lego set of herself to a few of her top agencies.
[Read more via Slate]
Don’t make “cheap” your selling point
Tesla does really “do” advertising (pick up our April issue for more on this btw), but a video spot featuring the brand made the rounds recently, following by a story that it had only cost $1,500 to make despite strong production values. AdAge, however, is debunking that figure. Apparently, hotel and travel costs came up to $1,500, and writer Nick Meade explains why perpetuating that half-truth headline was a bad business move.
[Read more via AdAge]
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