Around the web in 60 seconds

From Morning Filter (Mar. 28, 2014), Marketing‘s daily morning newsletter PayPal introduces mobile app payments at 50 locations in Toronto Customers can now use the PayPal smartphone app to pay at 50 bars, restaurants and food trucks across Toronto. The app is free, and in order to work it requires the user to check-in to […]

From Morning Filter (Mar. 28, 2014), Marketing‘s daily morning newsletter

PayPal introduces mobile app payments at 50 locations in Toronto
Customers can now use the PayPal smartphone app to pay at 50 bars, restaurants and food trucks across Toronto. The app is free, and in order to work it requires the user to check-in to the establishment. It also requires a selfie. By hitting the “shop” button on the app, users are shown other businesses within a 75-kilometre radius that also accept this form of payment.
[Read more via Toronto Star]

Build a better intern
There are no shortage of awesome job applications in the marketing industry. The next great tale comes from “Leah” who set a Lego set of herself to a few of her top agencies.
[Read more via Slate]

Don’t make “cheap” your selling point
Tesla does really “do” advertising (pick up our April issue for more on this btw), but a video spot featuring the brand made the rounds recently, following by a story that it had only cost $1,500 to make despite strong production values. AdAge, however, is debunking that figure. Apparently, hotel and travel costs came up to $1,500, and writer Nick Meade explains why perpetuating that half-truth headline was a bad business move.
[Read more via AdAge]

Subscribe to our e-mail newsletters for twice-daily updates from around the industry.

Brands Articles

Diageo’s ‘Crown on the House’ brings tasting home

After Johnnie Walker success, Crown Royal gets in-home mentorship

Survey says Starbucks has best holiday cup

Consumers take sides on another front of Canada's coffee war

KitchenAid embraces social for breast cancer campaign

Annual charitable campaign taps influencers and the social web for the first time

Heart & Stroke proclaims a big change

New campaign unveils first brand renovation in 60 years

Best Buy makes you feel like a kid again

The Union-built holiday campaign drops the product shots

Volkswagen bets on tech in crisis recovery

Execs want battery-powered cars, ride-sharing to 'fundamentally change' automaker

Simple strategies for analytics success

Heeding the 80-20 rule, metrics that matter and changing customer behaviors

Why IKEA is playing it up downstairs

Inside the retailer's Market Hall strategy to make more Canadians fans of its designs

Metrolinx launches public education campaign

New campaign from Grey intends to drive awareness of approximately 500 projects