Around the web in 60 seconds

From Morning Filter (April 1, 2014), Marketing‘s daily morning newsletter Ford responds to GM’s Super Bowl commercial GM launched a 60-second commercial during the Super Bowl that follows a good-looking yet seemingly arrogant man as he struts through his expensive looking home ranting about hard-working Americans. The spot was widely criticized online for being insincere […]

From Morning Filter (April 1, 2014), Marketing‘s daily morning newsletter

Ford responds to GM’s Super Bowl commercial
GM launched a 60-second commercial during the Super Bowl that follows a good-looking yet seemingly arrogant man as he struts through his expensive looking home ranting about hard-working Americans. The spot was widely criticized online for being insincere and well, just plain odd. Ford has responded with a 60-second spot that clearly takes aim at its competitor, but focuses on how Americans are actually trying to make the world a better place one good deed at a time.
[Read more via Fast Company]

Google+ as popular as Twitter?
A new study from Forrester Research says giving up marketing on Google+ is a bad call. The survey of 60,000 U.S. internet users found 22% visit Google+ at least once a month, topping LinkedIn, Pinterest and Instagram, and tying with Twitter.
[Read more via Adweek]

WWE introduces subscription-only service
World Wrestling Entertainment introduced its subscription-only streaming video service in February to broadcast wrestling events like this weekend’s 30th WrestleMania. The WWE’s round-the-clock streaming costs a mere $10 a month, which includes pay-per-view showcase events that can cost upwards of $70 per event. The company is expected to reveal subscription numbers from the launch period April 7. The WWE’s goal is to have 1 million subscribers within the first year.
[Read more via New York Times]

Subscribe to our e-mail newsletters for twice-daily updates from around the industry.

Brands Articles

Diageo’s ‘Crown on the House’ brings tasting home

After Johnnie Walker success, Crown Royal gets in-home mentorship

Survey says Starbucks has best holiday cup

Consumers take sides on another front of Canada's coffee war

KitchenAid embraces social for breast cancer campaign

Annual charitable campaign taps influencers and the social web for the first time

Heart & Stroke proclaims a big change

New campaign unveils first brand renovation in 60 years

Best Buy makes you feel like a kid again

The Union-built holiday campaign drops the product shots

Volkswagen bets on tech in crisis recovery

Execs want battery-powered cars, ride-sharing to 'fundamentally change' automaker

Simple strategies for analytics success

Heeding the 80-20 rule, metrics that matter and changing customer behaviors

Why IKEA is playing it up downstairs

Inside the retailer's Market Hall strategy to make more Canadians fans of its designs

Metrolinx launches public education campaign

New campaign from Grey intends to drive awareness of approximately 500 projects