From Morning Filter (April 2, 2014), Marketing‘s daily morning newsletter
Carl’s Jr. and Hardee’s turn consumers into X-Men
Carl’s Jr. and Hardee’s have teamed up with 20th Century Fox on a new initiative co-promoting the restaurants’ “X-Tra Bacon” menu and the upcoming blockbuster X-Men: Days of Future Past. First Carl’s Jr. launched an ad by 72andSunny showing the character Mystique eating a bacon burger. Now it’s promoting a makeup how-to for recreating X-Men looks and offering select consumers a “photo mutant makeover” in which professional re-touchers will paint an X-Men look on their photo.
[Read more via ClickZ]
The secrets to the perfect car ad
The programmatic buying platform Rocket Fuel thinks it has cracked the code for creating the perfect car ad. The company just released a study on what factors lead to better conversion rates. The findings: ads should 1) have a black or white background 2) focus on the car, not the driver 3) highlight price over special features 4) mention reliability and success and 5) let consumers create their own model. Click through for more details.
[Read more via dotRising]
Upworthy reveals ad plan
Viral content aggregator Upworthy has announced its plans for brand partnerships, including sponsored content and curation. But the inspirational website promises it won’t work with brands that are “covering up bad behavior with superficial work to improve their image.”
[Read more via Mashable]
Toys “R” Us announces turnaround plans after three years of profit decline
Toys R Us CEO Anthony Urceclay recently announced turnaround plans for the struggling retailer, which posted a net loss of $210 million US in its fourth quarter and $1 billion U.S. for all of 2013. His plan is to attack four key areas: improving customer experience in-store and online, making progress on changing price perception, putting discipline back into inventory management and right-sizing cost structure on a global basis.
[Read more via Kids Today]
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