From Morning Filter (April 3, 2014), Marketing‘s daily morning newsletter
What it takes to connect with footie fans
how should marketers approach this summer’s FIFA World Cup in Brazil versus how they tackled the 2010 tournament? According to a senior Coca-Cola marketer, it will be “the need to be real-time rather than pre-planned.” Marketers, social media and sponsorship experts alike weighed in on keeping it real-time during a recent Advertising Week Europe 2014 panel.
[Read more via Marketing Magazine (UK)]
BMO open to bitcoin
BMO is the first major Canadian bank to say its open to accepting and storing bitcoin at its banks. Bill Downe, the bank’s CEO, compared bitcoin to currency from other countries such as Switzerland or Japan, noting that the bank would be open to accepting it, with a few caveats. First, there would need to be clearer regulation. If that happens, “then there’s no reason why we couldn’t be an intermediary in bitcoin-related transactions,” Downe said.
[Read more via the Financial Post]
Restoration Hardware continues to thrive
Restoration is outperforming competitors and posting gains, even after rough winter weather shortened the holiday shopping season. The luxury retailer is on a four-year winning streak thanks in part to chief executive Gary Friedman, who started targeting people with household incomes above $200,000. Part of his strategy also meant closing stores, but opening what the company calls “design galleries.”
[Read more via MarketWatch.com]
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