From Morning Filter (April 8, 2014), Marketing‘s daily morning newsletter
Domo arigato for the clicks, Mr. Roboto
How much website traffic do you think comes from humans instead of robots? The answer is likely lower than your guess. Incapsula, a firm that handles security and web traffic management, recently monitored 1.45 billion website visits across 20,000 sites in its network for 90 days to figure out what is generating the web traffic. Turns out robots are surfing more than humans.
[Read more via Smithsonian.com]
Visa goes with Usain Bolt for FIFA campaign
Visa Europe has enlisted runner Usain Bolt to appear in a marketing campaign as part of the credit card’s sponsorship of the FIFA World Cup, which starts June 12. The Jamaican sprinter appears in a television commercial that positions Visa as a “simple but effective” method of payment.
[Read more via Marketing Week]
Most Americans won’t wear Google Glass because of privacy concerns
“It’s not Google Glass’ nerdy aesthetics, somewhat douchey reputation or lofty price tag that will prevent a whopping 72 percent of Americans from donning the headset of the future… A new study from market research firm Toluna found that privacy worries are a major stumbling block for Google Glass, with two in five consumers citing concerns such as the potential for hackers to access private data, the ease with which others could record their actions without their knowledge and the potential for private actions to become public.”
[Read more via AdWeek]
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