From Morning Filter (April 9, 2014), Marketing‘s daily morning newsletter
Adidas among brands testing revamped Twitter profile page
The sportswear brand, along with HP and Microsoft, are testing the new profile pages, which mark the most radical design change in Twitter’s eight-year history. The new page format focuses on imagery and popular tweets in a bid to increase “dwell time.” Marketing Week explains what these changes mean for marketers.
Little blue icon expanding in mobile ads
Targeted online advertising is a hot topic. South of the border, the Digital Advertising Alliance has released specific instructions about how its triangular blue icon – a gesture on marketers’ part to address consumer fears about being followed online – should appear and be used in mobile ads as part of its AdChoices program.
[Read more via MediaPost]
Smirnoff uses celebrities to prove it’s a down-to-earth vodka brand
Smirnoff isn’t pretentious or exclusive to model-only parties, just ask the celebrities in the vodka brand’s new television campaign. A series of 30-second ads follow Adam Scott and and Alison Brie as they throw a party fit for Ralph Macchio’s birthday (the karate kid also makes cameo). This marks Smirnoff’s first “trademark” television campaign in four years and the first effort from its new creative agency 72andSunny.
[Read more via AdAge]
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