From Morning Filter (April 25, 2014), Marketing‘s daily morning newsletter
Subway and Liverpool FC pitch in
Football (or soccer, whatever floats your boat) club Liverpool FC has inked a multi-year deal with Subway. This marks the latest in a series of North American sponsorship deals for the club, which has also done marketing deals with Vancouver-based EA Sports, Gatorade and PepsiCo over the last several months. It’s Subway’s first such agreement with a Barclays English Premier League club.
[Read more via NYSportsJournalism.com]
Android pulls ahead in mobile ad traffic
Apple’s iOS operating system is often first to get new apps. Studies have shown iOS users also spend more than their Android counterparts. But a new report from the mobile ad firm Opera Mediaworks shows Android is beginning to overtake iOS in ad traffic for this first time in Q1 2014.
[Read more via ClickZ]
OfficeMax Grand & Toy closing retail locations
OfficeMax Grand & Toy announced that its closing all 19 of its Canadian retail locations, but will continue to serve customers through its e-commerce site and direct sales channels “to better serve our customers in response to their changing business needs.” Approximately 160 employees, both full time and part time, will be impacted by the store closures.
[Read more via CNW]
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