From Morning Filter (April. 29, 2014), Marketing‘s daily morning newsletter
See who’s winning YouTube
OpenSlate, an online video analytics company, has released a State of YouTube report that shows which brands and industries are garnering the most eyeballs on the social video platform. At the head of the pack: the tech, retail and auto sectors, as well as the brands Disney, Sony, Samsung and its own parent brand, Google. Click through for the full rankings via Digiday.
[Read more via Digiday]
CB2 turns to Pinterest users to furnish NYC apartment
Crate & Barrel offshoot CB2 rented an unfurnished apartment in New York City and has asked five designers who are popular on Pinterest to present suggestions on how the space should be decorated via a dedicated microsite. Pinterest users will vote to determine the winner. This is the first brand campaign for the retailer.
[Read more via New York Times]
Rovio rolls out new ads amid revenue slowdown
After years of steady gains, Rovio’s revenue has slowed, growing just 2.5% in 2013, according to the year-end results the company released yesterday. The revenue slowdown comes despite rolling out new options for advertisers, including “15-second pre-rolls for ToonsTV videos, sponsored in-game rewards and rich media placements billed as “native” to its dozen-plus games.”
[Read more via MediaPost]
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