From Morning Filter (May 6, 2014), Marketing‘s daily morning newsletter
The White House’s verdict on big data
You can’t check out a conference lineup these days without spotting a session on big data. But what do our neighbours to the south make of using consumer data to offer personalized ads? And where does the White House stand on the issue? A look at the findings from a recent White House report on big data and the privacy implications for the public, as well as whether big data can be used for social good.
[Read more via MediaPost]
U.K. grocer experiments with iBeacons
U.K. grocer Waitrose is testing iBeacons in its newest concept store in a bid to improve the shopping experience. Waitrose is currently developing an app that will allow shoppers to receive personalized offers as they browse the store. The app will also allow shoppers to contact staff for assistance. The sales associate will receive a notification on his/her iPad letting them know which specific customer is waiting for assistance in addition to the shopper’s purchase history.
[Read more via Marketing Week]
Google expands same-day delivery
Google Shopping Express, the company’s same-day delivery service, is expanding to L.A. and New York. The service, which partners with both local and big-name retailers for inventory, had previously been available only in San Francisco. The chief competition for the service is Amazon’s same-day delivery, which relies on third parties like FedEx.
[Read more via CNET]
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