From Morning Filter (Sept. 25, 2013), Marketing’s free daily e-newsletter
Ebay experimenting with brick and mortar pick up
While shopping online is fairly simple, finding the right delivery method is sometimes a more difficult task. Dates can be unpredictable and inconvenient if the delivery person requires a signature. Ebay and British retailer Argos are trying to take the guess work out of online shopping with their “Click & Collect” service. Ebay shoppers in the U.K. can pick up their purchase from one of Argos’ 150 bricks and mortar locations across the country. The six-month pilot program is said to challenge similar initiatives from rival Amazon and Google.
[Read more via the Guardian]
Microsoft exec’s tips on marrying online video and TV
Everyone knows consumers are now using more screens to view content, but there are still a lot of questions about how to successfully get TV and digital video harmoniously working together to reach audiences. David Porter, Microsoft’s global strategy lead, video, shares five tips on how to complement your TV campaign with online video advertising. Heard of the 80/60 rule? Read on.
[Read more via MediaPost]
Fake ads convince consumers the new iPhone is waterproof
Unimpressed with Apple’s latest iOS 7 operating system update, users of the image message board 4Chan mocked up a series of fake ads claiming the upgrade will make the iPhone waterproof. The mock ads were a cheap dig at Apple, which failed to impress critics with its new (and already defeated) fingerprint lock and colourful iterations of its latest phones, but they also fooled some consumers. Click through for angry tweets from consumers who took them seriously.
[Read more via the Daily Dot]
Horse_ebooks was run by Buzzfeed staffers
An art show in New York City has revealed the identity behind the strange, satire of spam that is Horse_ebooks. To the surprise of exactly no one, two Buzzfeed staffers have been running the account for several years. One, Jacob Bakkila, is the site’s creative director and the other, Thomas Bender, is vice-president of product development. No word on whether the viral hit led to any promotions over at the Buzzfeed offices.
[Read more via the New Yorker]
Mobile ad spend is booming in the U.S.
Almost a third of marketers will spend $300 million on mobile advertising this year, more than double what they spent in 2011, according to a new survey by the Interactive Advertising Bureau. The survey revealed the average mobile ad spend this year to be $242,750. “The pace [of mobile ad growth] is certainly outpacing the growth of smartphone adoption because smartphone adoption is already quite high,” said Joe Laszlo, the IAB’s senior director for its Mobile Marketing Center of Excellence.
[Read more via Ad Age]
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