From Morning Filter (Sept. 30, 2013), Marketing‘s daily morning newsletter
Gatorade backs that other kind of football
Nothing says “Super Bowl victory” more than a triumphant coach getting showered with Gatorade by his team. Now the brand is moving beyond the North American version of football into the sphere of U.K. football (you know, soccer). PepsiCo’s Gatorade has signed a three-year deal to become Liverpool Football Club’s official sports nutrition partner.
[Read more via NYSportsJournalism.com]
Advertising Week: Marissa Mayer talks year one at Yahoo
As Advertising Week wrapped up in New York, Yahoo president and CEO Marissa Mayer sat down with Charlie Rose to discuss her first year at the helm of the company. From its acquisition of Tumblr to Yahoo’s hard luck in the past, Mayer touched on many of the events that have kept Yahoo in the news since she took over. She also talked about how she’s happy to be out of the intense competition between Apple, Google, Facebook and Amazon, stating she prefers amicable partnerships. “It’s much more fun to say iOS is an amazing platform, so is Android, we can build for both of them,” she said.
[Read more via ClickZ]
Twitter introduces rich video in embedded tweets
Twitter has introduced improvements to its embedded photo format. Now, the picture appears larger, and above the text in the tweet.
[Read more via Twitter.com]
GoPro ad: A fire fighter saves a kitten
This one’s a tear-jerker. For its latest online video, GoPro filmed a fire fighter saving a kitten from the fire fighter’s perspective using its Hero3 camera. Within two days of being posted, the ad attracted more than 5 million teary eyeballs.
[Read more via Ad Week]
ClearlyContacts expands its physical retail presence
ClearlyContacts.ca is the latest online retailer setting up a brick and mortar location. Clearly Contacts opened its first Canadian location in Vancouver (the company also operates stores in Sweden) earlier this year as a way of learning more about its customers. Given its success, CEO Roger Hardy said he hopes to open more retail stores, noting a traditional retail presence allows the company to reach consumers who are nervous about ordering online or want to try on frames before purchasing them.
[Read more via the Globe and Mail]
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