Twitter emphasizing its TV ties
Twitter wants to be known as the “social soundtrack to TV” and to help brands retarget their TV ad audiences with Twitter ads. Twitter claims 95% of public social media conversation happens on its platform—here’s a look at where its advocates and skeptics stand on Twitter’s TV pitch.
[Read more via Digiday]
The Big Apple has a ripe tech sector
Watch out, San Francisco. New York City mayor Michael Bloomberg says his city is the “hottest and most dynamic tech capital” in the States. A recent report shows the tech/information sector (which includes traditional tech companies and media and information companies) is the second-largest growth engine of the city’s economy, and that it has grown by 11% since 2007.
[Read more via MikeBloomberg.com]
Pinterest wins court case against cyber squatter
There is Pinterest.com, then there is Pintorest.com and Pinterests.com and over 100 others operated by a “cyber squatter” using the popular social network’s brand to drive traffic to online casinos. Those sites are no more though, thanks to a California judge who ruled in favour of Pinterest, awarding the site $7.3 million dollars in damages in its case against the cyber squatter.
[Read more via the Daily Dot]
Coca-Cola creates a park as advertising
Happiness can be found anywhere. That’s the idea behind Coca-Cola’s latest stunt, a van that rolls out turf grass on urban areas, creating a pop-up park of happiness. Click through for a video of the stunt from Wieden+Kennedy Amsterdam.
[Read more via Coca-ColaCompany.com]
