From Morning Filter (Oct. 4, 2013), Marketing‘s daily morning newsletter
Tips on funding from someone who just got $165 million of it
HootSuite CEO Ryan Holmes shares five tips on finding the right kind of investor for your business. (Spoiler alert: it’s worth spending time figuring out whether potential investors are in it for the right reasons—not “looking to get rich quick and milk your company for all its worth.”)
[Read more via LinkedIn]
How a Japanese TV show caused 143,199 tweets in a single second
The TV debut of the latest film from Oscar-winning director Hayao Miyazaki caused the largest single second boom in Twitter traffic ever. Learn about the fan tradition that brought more Twitter attention to this animated film than either the Super Bowl or the previous record holder – Beyonce’s baby announcement.
[Read more via Asia Rising]
JC Penny wants shoppers to say “hashtag” out loud
JC Penny has a slew of new social media promotions, including a Vine contest and a bizarre in-store initiative in which any customer who says “hashtag offer” at checkout gets $10 off a $25 purchase. Colour us #hashtag #confused.
[Read more via the Daily Dot]
Amazon orders three more pilots
The online retail giant made further strides toward becoming a content giant by greenlighting three new pilots including a “Mozart in the Jungle” which comes via writer and director Roman Coppola and stars Jason Schwartzman. Feedback from Amazon Prime subscribers will be used to determine which shows get picked up.
[Read more via MediaPost]
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