From Morning Filter (Oct. 9, 2013), Marketing‘s daily morning newsletter
Telekinetic stunt promotes Carrie remake
The viral marketing agency Thinkmodo has scored another social hit with a stunt promoting the upcoming remake of Carrie. In just 24 hours, the video of a group of consumers freaking out when a customer at a New York coffee shop fakes telekinetic powers, has racked up 3.7 million views.
[Watch via YouTube]
The Globe and Mail‘s paywall results
A story on a U.K.-based journalism site reveals the results of The Globe and Mail’s paywall. According to Globe publisher Phillip Crawley, there are currently 100,000 signups – a third of which are digital only. The story also revealed that 50% of the paper’s sales come from subscriptions and that it is focusing on demographics rather than audience size. Almost half (40%) of the paper’s content is viewed by less than 1,000 people, though the publisher said it’s more about reaching the right people, meaning its high-end target of consumers who make over $100K a year.
[Read more via Journalism.co.uk]
Dodge taps a fictional character as spokesperson
From anchorman to pitchman. Will Farrell’s legendary Anchorman character Ron Burgundy is the new spokesperson for Dodge in a series of understated yet hilarious commercials the automaker launched last week. The campaign, which is said to include up to 70 commercials, is perfectly timed with the December release of Anchorman 2: The Legend Continues. Smart marketing times two.
[Read more via Time]
iTunes Radio may be headed to Canada
Apple’s iTunes Radio, an ad-supported program that allows users to create stations that stream music on all of their devices for free, is launching in English-speaking countries outside the U.S by 2014.
[Read more via The Globe and Mail]
Subscribe to our new e-mail newsletters for twice-daily updates from around the industry
