From Morning Filter (Oct. 16, 2013), Marketing‘s daily morning newsletter
Google+ users protest new ad policy
Google changed its policy and introduced new terms of service. Now photos of Google+ users who do not opt-out may be used in ads. To protest the change, several users have changed their profile to a photo of Google executive chairman Eric Schmidt, hoping he will end up in ads instead.
[Read more via CNET]
Getting connected
The prices of some connected TV sets are already dropping due to competition, and new estimates from Digital TV Research show the market for connected TV sets will grow substantially in the next few years. In fact, they are predicted to more than double their share of the overall market in four years.
[Read more via MediaPost]
Media consortium relaunching to help newspapers sell digital ads
The Newspaper Consortium, a collection of media groups in the U.S., is renaming itself The Local Media Consortium. It is on a mission to use local sales teams of 700 newspaper dailies to sell retail ads to a broader audience. The consortium is relaunching with Yahoo, and is looking to bring on other digital players to help cross-sell local advertising.
[Read more via Poynter]
Popcorn makes consumers forget ads
Bad news for cinema advertisers. A new study out of Cologne University shows that chewing popcorn makes consumers immune to advertising, noting our brains’ “inner speech” that reacts to ads and, for example, repeats a brand name, is distracted by the messages popcorn on our taste buds send to the brain.
[Read more via The Guardian]
Blockbuster tries to stay afloat in the U.K.
Blockbuster may have shut the doors on its Canadian locations in 2011 after filing for bankruptcy, but in the U.K. the retailer is still trying to keep afloat. Blockbuster relaunched its rewards program that allows members to earn points when shopping online and at its remaining 260 high street locations. According to the company, a promotional ad campaign is launching soon.
[Read more via Marketing Week]
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