From Morning Filter (Oct. 22, 2013), Marketing‘s daily morning newsletter
Who are the most creative advertising people in the world?
Cherry picking the most creative individuals in advertising is tricky, inherently subjective and will often evoke outcry about those who didn’t make the cut. (The task touches especially close to home given that Marketing is now compiling its “Of the Year” lists.) Business Insider has compiled a list of the 24 people (and teams) from around the world it deems most creative right now – a mix of legends with newer names to the game.
[Read more via Business Insider]
MasterCard integrates purchasing tech into Wired magazine
Print brands are constantly looking for new forms of revenue and Wired seems to have found one in the form of a new partnership with MasterCard. The magazine is partnering with the credit card brand for a new deal that will see Wired offer consumers the ability to purchase items featured in its iPad edition – both those described in editorial content and those featured in ads.
[Read more via ClickZ]
The Banksy guide to marketing
Few brands have an anonymous entity as their spokesperson, but it works for the street artist Banksy who drew headlines (and raked in $30K) for a “hidden-in-plain-site” street sale in New York that garnered attention for his current New York exhibition. Read what lessons marketers can learn from the artist’s suavely crafted personal brand.
[Read more via Digiday]
Facebook ads more profitable on iOS than Android
Targeting iOS users on Facebook is much more profitable than targeting their Android counterparts, according to a new survey by Nanigans. Consumers using the iOS mobile operating system on an iPhone or iPad provide 1,790% more return on investment than those on Android phones and tablets.
[Read more via VentureBeat]
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