From Morning Filter (Oct. 23, 2013), Marketing‘s daily morning newsletter
Canadians embracing mobile banking
Consumers in Canada are becoming more comfortable with mobile banking, according to a new survey commissioned by ING. One in 10 Canadians uses mobile banking at least once a week, which increases to one in five in the 18 to 34-year-old demographic. It also reports 40% of Canadians say they are more open to doing “traditional” banking, like paying bills, on their phones, a jump of 3% over last year’s results.
[Read more via BetaKit]
How Starbucks inserted itself into the government shutdown news
During the government shutdown in the U.S., Starbucks launched a campaign suggesting lawmakers “come together” over a cup of coffee. Though it seemed on the surface it was another case of quick turnaround real-time marketing, the brand had actually used the hashtag and concept previously during the fiscal cliff debate and was ready to deploy a campaign around it when the opportunity arose.
[Read more via Digiday]
Netflix to expand into original movies
After picking up its first round of Emmy gold this year, it seems Netflix has its eye on an Oscar. The streaming giant is not only doubling down on its original series programming but also starting to make original films.
[Read more via Variety]
Square Reader now available at London Drugs
Square Reader, the mobile payment system that plugs into any Android or iOS phone, will now be available at every London Drugs in Canada. London Drugs is the first retailer to sell the mobile attachment in stores in Canada.
[Read more via Techvibes]
Infiniti launches voice recognition video
Luxury car brand Infiniti has launched an online video using voice recognition technology that allows viewers to interact with the characters in it. The video runs in conjunction with a television commercial titled “Factory of Life.” To start the experience, viewers are prompted to call a toll-free number and enter a five-digit code. This enables the characters to call the viewer and sets into motion a “choose your own adventure.”
[Read more via the New York Times]
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