From Morning Filter (Oct. 24, 2013), Marketing‘s daily morning newsletter
Ben & Jerry’s created a Ron Burgundy flavour
Ben & Jerry’s has introduced the Scotchy Scotch Scotch ice cream flavour inspired by Ron Burgundy, Will Farrell’s character in the movie Anchorman. Scotchy Scotch Scotch is one in a fairly long list of celebrity-inspired ice cream and frozen yogurt flavours. John Lennon (John Lennon’s Imagine Whirled Peace), Jimmy Fallon (Late Night Snack), Elton John (Goodbye Yellow Brickle Road) and the Barenaked Ladies (If I Had 1,000,000 Flavours) are among the celebrities and musicians with namesake flavours.
[Read more via Today.com]
Consumers and brands: A Love Story
Are consumers and brands a match made in matrimonial heaven? Uberflip thinks so. The company has a released a new video infographic about branded content, pooling together stats about the marketing trend. Here are a couple: 90% of consumers say branded content is useful and 75% of consumers say they believe brands that create helpful branded content “want to have a good relationship with them.”
[Watch via YouTube]
A brilliant Buzzfeed takedown video
Buzzfeed is a new media giant and one of the most popular brands on the social web. It’s even helped to popularize native advertising. But the publisher is not without its critics. Watch as humourist/internet personality Maddox viciously takes Buzzfeed to task for a long list of publishing and web sins.
[Watch via YouTube]
Could a show do for science what Mad Men did for advertising?
Mad Men has convinced a generation of young kids trying to plan their career path that advertising is a sexy, lucrative and scandalous profession (we’ll let you be the judge). But, as this reporter from The Times writes, if the field of computer science got its own slick TV show more young women may want to get into the increasingly important (and male-dominated) field of writing code and creating networks.
[Read more via The New York Times]
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