From Morning Filter (Oct. 25, 2013), Marketing‘s daily morning newsletter
Instagram offers glimpse of how ads will look
On Thursday Instagram posted a mock up of its new ad unit, which will start appearing in the U.S. next week. The mock up shows the word “Sponsored” in the right corner but it’s otherwise the same as Instagram’s current posts. The company also revealed that users will be able to hide ads they don’t like and provide feedback about them in order to improve the ads served to them.
[Read on Instagram’s blog]
Twitter trying out private feeds
The massive social platform seems to be experimenting with the idea of running private and personalized feeds. It’s the antithesis of its everyone’s-content-streamed-together approach. Find out how it’s experimenting with this concept so far.
[Read more at MIT Technology Review]
Songza reaches 2.4 million Canadians
The ad-supported streaming service Songza has revealed that 2.4 million Canadians actively listen to music on the platform, accounting for 40% of its user base. Elias Roman CEO of Songza, which recently opened a Toronto office, told BetaKit, “We saw Canada as an incredibly important region for us for a number of reasons: great broadband and smartphone penetration, very tech savvy, and a solid amount of shared cultural and musical heritage.”
[Read more via BetaKit]
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