From Morning Filter (Oct. 29, 2013), Marketing‘s daily morning newsletter
McDonald’s ends its Heinz partnership over CEO pick
After 40 years McDonald’s has ended its partnership with Heinz ketchup after the company selected former Burger King CEO Bernard Hees as its CEO. The change will effect more than 34,000 restaurant locations, meaning Heinz will be at a serious financial loss. In a statement the company said, “As a result of recent management changes at Heinz, we have decided to transition our business to other suppliers over time.”
[Read more via the Telegraph]
Disney runs new TV show in app
In an attempt to reach preschool-age viewers, Disney is running the first nine episodes of Sheriff Callie’s Wild West on its Walt Disney Junior app, which has been downloaded 5 million times and generated over 650 million video views since its launch in June 2012. The company acknowledges that tablets are increasingly becoming the “first screen” for its core audience – kids aged two-to-seven. The series will make its television debut early next year on Disney Channel and Disney Junior.
[Read more via the New York Times]
Mobile: A massive opportunity and challenge for publishers
Many publishers today are fixated on creating content experiences and devising ways to monetize on mobile. But those looking to make a buck with mobile content are coming up against roadblocks. Say Media founder and CEO Matt Sanchez shares his view on the gap between mobile and desktop revenue for the same page—and how the increased time people spend viewing online content on a mobile device means the publishing industry needs to change to survive.
[Read more via Dx3 Digest]
The evolution of corporate logos
YouTuber Nick DiLallo has created a series of six short videos that show the evolution of some of North America’s biggest brands, from Starbucks to NBC and Apple. The clever, eye-catching videos are a whimsically animated trip down memory lane.
[Watch via YouTube]
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