From Morning Filter (Oct. 30, 2013), Marketing‘s daily morning newsletter
Forrester president says Facebook is failing marketers
Nate Elliott, vice-president and principal analyst at Forrester, says Facebook offers less to marketers than any other digital marketing opportunity, including less-than-popular sites like Google Plus. The chief reason for the lack of results, Elliott says, is that Facebook shows brands’ posts, on average, to just 16% of its fans. Click to read the letter in full.
[Read more via Forrester]
Comcast experiments with bundle to attract cord cutters
There’s a new kind of bundle in town. In the fight for audiences fragmenting and fleeing from cable, U.S. cable operator Comcast is creating its own solution to help lure cord cutters (and those who never had a cord to cut in the first place). It has launched a trial offer that pairs broadband and TV at a low cost, allowing subscribers to pick HBO without having to also shell out for cable channels like Fox News and ESPN.
[Read more via Variety]
Uber and Cheezburger create kitten delivery service
To celebrate National Cat Day in the U.S., the publisher network Cheezburger teamed up with the taxi app Uber to create a one day kitten delivery service. For just $20, consumers could purchase cupcakes and 15 minutes to play with kittens, which would be delivered via an Uber cab. We tweeted Uber to ask whether the kitten delivery was available in Canada but it said it’s too cold here and sent us this cute picture of a kitten in a toque.
[Read more via The Next Web]
Virgin America creates kooky safety video
It’s hard to tell whether this one is content marketing masquerading as a safety video or a safety video masquerading as content market. Whatever the case, Virgin America didn’t enlist two choreographers to coordinate these dance sequences without some expectation of return on investment.
[Watch via YouTube]
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