From Morning Filter (Oct. 31, 2013), Marketing‘s daily morning newsletter
Hootsuite and Syracuse University offer social media certificate
Educational institutes have been scrambling alongside marketers in recent years to adjust their communications programs to reflect the growth of social media marketing. Syracuse University has found a solution to the social education conundrum by partnering with Vancouver’s Hootsuite to offer a social media certificate. The advanced program is aimed at business professionals and has already attracted students from Sony, Coors Light and Edelman.
[Read more via BetaKit]
How smart TVs will change video advertising
Nearly every major TV player has some type of “smart” TV on the market. Though new, technologically driven TVs have been marketed as “TVs with apps,” John Douglas, senior product marketing manager of video at DG MediaMind, said they have the potential to be a game changer for video advertisers, offering a host of new data that can be tapped to create more personalized, interactive and targeted ads.
[Read more via Digiday]
Display advertising is booming on the social web
Long bemoaned by forward-leaning marketers, display ads have caught their second wind on Google, Instagram and Twitter – all of which are currently testing image-based ad units that aren’t so different from traditional banner ads. In the U.S., display ads grew by 5.3% over the first half of this year, suggesting that they aren’t likely to go away soon.
[Read more via Mashable]
Obama’s former CTO calls bullshit on big data
Harper Reed, the famed CTO on Obama’s 2012 campaign, is going around calling big data “bullshit.” He most recently tore apart what he sees as mere marketing hype around the phrase when he gave the keynote speech at a conference in New York this week. Forget big platforms and expensive servers to amass consumer data—all that’s really needed to do a lot of it is simply Excel, he says. His thoughts on data scientist as a profession? “Largely a fad.” Go figure.
[Read more via Wired Campus]
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