From Morning Filter (Nov. 1, 2013), Marketing‘s daily morning newsletter
GoDaddy promises to be less sexy at the Super Bowl
GoDaddy is cleaning up its act for its ad at this year’s Super Bowl. Known for its racy Super Bowl spots, the brand says it has decided to go in a different direction in 2014, evolving its brand positioning with a less sexy spot. We polarized some. I understand that. But I’m not ashamed of our past. Now we need to take this brand to a new level,” said Barb Rechterman, GoDaddy’s chief marketing officer.
[Read more via USA Today]
Marissa Mayer may use reviews for mass layoffs at Yahoo
Yahoo CEO Marissa Mayer is taking employee goals and reviews to a whole other level. Speculation is swirling that Yahoo is going to let go more than 500 employees based on results from internal performance reviews that rate the efficacy of staff. Mayer implemented a new measurement of performance for employees since joining from Google to find out which employees were strongest or poorest.
The types of people who respond to brand posts
Yesterday Digiday broke down the types of people most likely to respond to tweets and other social posts, placing each into its own cleverly named category, including The Sheep, The Tween, The Bargain Hunter, The Product Poet, The Complainer, The Social Expert and The Trolls of Weird Twitter. Click through to see which of these types have been responding to your brand posts.
[Read more via Digiday]
Value Village’s Thrift Shop hit
Halloween means big business for Value Village, so it’s no surprise that the thrift store chain launched a sizeable advertising campaign to remind consumers where to get their costumes this year. This year Value Village rewrote Macklemore’s hit song Thrift Shop, with his blessing, to include lyrics that showcase the different costume options available at the chain… and it paid off.
[Read more via the Globe and Mail]
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