From Morning Filter (Nov. 4, 2013), Marketing‘s daily morning newsletter
Target readies Pinterest initiative
Target is set to launch the most “digitally enabled campaign” in its history, according to the retailer’s executive vice-president and CMO Jeff Jones. While the discount retail chain will continue to use traditional mass advertising, a large portion of the “My Kind of Holiday” campaign will live on Pinterest. Designer David Stark will create personalized boards for select RedCard members to provide them with decorating ideas and product recommendations. Also, top-pinned Target items from Pinterest will be showcased in stores and on Target.com.
[Read more via Fast Company]
The award for already selling out Oscar ad inventory goes to…
Word on the street from media buyers and those negotiating around the Academy Awards with ABC say all the network’s advertising inventory for the March 2 event has been sold. The network was supposedly asking for $1.8 million to $1.9 million for a 30-second spot—record high numbers for the broadcast.
[Read more via Variety]
Hanes partners with mommy bloggers on Mammogram Monologues
Hanes is working with four mommy bloggers on a new initiative called Mammogram Monologues that encourages women to talk about breast cancer detection. The program, in partnership with the U.S.-based National Breast Cancer Foundation for Breast Cancer Awareness, includes videos and posts about real women going for mammograms and has already reached 6 million people on Facebook and Twitter, according to Hanes.
[Read more via ClickZ]
The marketer behind Lady Gaga talks blockbuster strategy
Ahead of the release of her upcoming album, Lady Gaga’s manager, Troy Carter, sat down with a Harvard professor to discuss the strategy behind her international pop star brand. Among the topics the two discussed was the challenge of maintaining attention in the 24-hour news cycle and creating brand partnerships throughout an entire album cycle to hit various sales bumps rather than front loading an album for a big first week of sales.
[Read more via LinkedIn]
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